Sketch/Mock Up for Brochure

Corporate Identity Questionaire

1)   What is your business?

Kendall & Kelsey Co. making bracelets  

2)   Describe your business in one sentence

Kendall & Kelsey Co. is a well-known name brand for bracelets that are eco-friendly and organic. 

3)   Who is your target audience?

Females, girls, teenagers, and young adults

4)   Who are your competitors?

Alex & Anni, Urban Outfitters, Francescas 

5)   What makes them better/worse than your product/service?

Alex & Anni have very high prices for not that great of quality products, but they have a popular title. Urban Outfitters and Francesca has different varieties of jewelry that are not just bracelets but they are cheaply made and is not organic.

6)   Do you currently have an identity? 

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

I want my image to be seen in two years as a well put together company that is known across the country for good taste in bracelets and catches peoples eyes.

Why is this important?  This is something that you will have to portray in your corporate identity.

This is important because it will help get all the customers I need to run a successful business and last for a long time. 

2)   If your company was an animal, what animal would it be and why?

If my company was an animal it would be an elephant because an elephant is big and stands out just like how our bracelets will stand out from others. Also that an elephant has tough skin like how our bracelets will be made well and will not break. 

3)   If your company/brand was a person, who would it be and why?

Jennifer Aniston because she has been around in the celebrity world for a while and she is an elegant beautiful women that is a role model for young women. 

4)   If your company/brand was an object, what would it be?

A bracelet.

5)   If your customer was a cartoon character, who would it be?

Minni Mouse because she is always dolled up and catches peoples eyes just like our bracelets would.

Lyrical Collage

This lyrical collage was inspired by the song "Paradise" by Coldplay. As you can see a part of the lyrics are inserted in the bottom left hand corner. In the lyrics it mentions a waterfall, butterfly, teardrop, and dreaming of paradise. With these words I was able to create a collage of a young women sleeping dreaming of paradise including the other objects that relate to the song lyrics.

Custom Graphic

In my custom graphic I was able to create my own brush and pattern to be used in this picture. The brush I created was the elephant. I used the magnetic tool to outline the body of the elephant and defined it as its own brush. Then for the pattern I created the sand. I created it by using one of the default patterns and changing the color to give it a sandy look. The brushes I used were downloaded from the class demos provided by Ms. Corrigan.