1. Above is the most popular fast food chains, McDonald's. This logo has been around since 1962 made by Jim Schindler. What makes this logo work and well known is the colors and simplicity it has. The colors red and yellow are bright and can stand out from miles away. It is easy to spot and recognize that it is McDonalds. The symbol that looks like a "M" are two golden arches that stood for a newborn restuarant. The only way the logo may not be as good as others is because it has changed multiple times over the years since it was originated. But the golden arches always remained. The word McDonald's can be very hard to see when the logo is printed smaller.
2. The logo above is the Nike logo. It is know as the swoosh, created by Carolyn Davidson in 1971. This simple logo is easy to recognize and has a meaning that relates to their products. The swoosh represents a wing of a famous greek goddess who was known for inspiration and courageous warriors. It relates to their products because they carry all athletic necessities. It is famous to the world because its just one symbol to remember. The only thing that does not work for this logo is that it can easily be mistaken for a check mark or similar company logos. Also the swoosh is very plain and when printed smaller it can be looked at as a check mark instead.
3. Starbucks is the most popular coffeehouse in the world and is well known everywhere. Starbucks is known to have the siren on their logo and having a round shape. The logo uses only three colors, green, black and white to give it its look. This logo has not too many details where it can be overwhelming but it has enough to give its own character. The logo has not been changed drastically over the years. But the downfall of the logo is that it can be hard to seen if it printed very small. There is a lot of detail in the Starbucks logo and harder to see and make simpler if needed.
4. The FedEx logo is simple by using just words but it has a hidden meaning. The "E" connecting with the "X" forms an arrow point away from the word. Having this arrow is unique because it means that they are shipping things out. The logo is like an optical illusion that makes it well known. The only thing that might not work well for this logo is that the hidden arrow is neglected by many and also how plain the logo is. The logo has no symbol or object that represents the company name, therefore it is harder to recognize because it has to be read instead.
5. This logo of a bird is for the company, Twitter. This company is an online social network where people can say things on their mind. The bird and name of this company relates to what they do. A bird tweets, as a person "tweets" what they want to say. It is known as one of the most popular networking sites in the world. The classic white and blue colors keep it simple. With the bird in the center it is easily recognized. The logo is fairly new and has only been changed a couple of times. A downfall in the twitter logo is that it can be copied by another company very easily. Also it can be seen as boring.
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